Create A Movement One Song At A Time
Create a Movement with a Signature Song!
It only takes one song to impact a life, and many artists overlook the possibility and opportunities that one song can birth.
To be clear, a Signature Song doesn’t have to be confined to a popular band’s one hit wonder, or song they perform in their encore performance.
A Signature Song could be indicative of a chapter of your life, a time and phase that you’ve lived and breathed… and highlight a message or cause near and dear to your heart because you’ve lived it. It can be used to spark deep, meaningful conversation and act as a bridge between you and your current and future music supporters.
Ultimately, when leveraged properly, One Song can expand your reach & impact, and even create a movement!
THIS IS SHOCKING, I KNOW, BUT…
I used to think that…
because I didn’t play an instrument I couldn’t be a “real” songwriter
because I was a mom - I had to choose my home life over my career - otherwise, it would be selfish for me to desire and pursue my music passion.
There’s no room on the music industry playground for me. That there’s already so much talent out there - why even bother?
Can you relate to any of that?
If you’re stuck in a faulty, outdated mindset that is blocking you from rising into position for impact, I’ve got good news:
You have a message, entirely unique to your experience that others can be encouraged by, and you can MAXIMIZE THE REACH OF this song AS YOU spark important conversations and inspire hope, while creating new music opportunities.
I officially started songwriting in my early 30’s, but I didn’t release my first original song into the world until I was 42!
The song is called “Thieves,” and it was a true labor of love. It started out as a personal anthem of perseverance, but over time I realized this song was much bigger than myself. After sharing it with a close friend who lost her loved one, I discovered this ballad of hope is a universal reminder to silence the lies and negativity that pollute our minds, trust, and believe we will overcome.
“Thieves” resonated because it challenged Ageism across industries, hit upon the Universal theme of depression, fear, self-doubt, and insecurity, and inspired hope and perseverance.
Whether you’re a seasoned musician who’s written a dozen “Signature Songs” or just starting out on your music journey, YOUR SONG IS RIGHT ON TIME. You are NOT behind!
ARE YOU READY TO START A MOVEMENT?
It only takes #OneSong to impact a life, and writing a brand-centric song that captures the full essence of your human experience, while effectively connecting your message to listeners can be very powerful when shared properly.
Whether you struggle with believing you’re a songwriter, you get bored and are always moving on to the next best thing, or don’t know how to get press on your own, in this course, you’ll learn what it means to craft a Signature Song, market it creatively to new audiences, expand your reach, and your listenership.
Here are 3 Keys To Creating a Movement with Your Signature Song
#1: Identify the theme or topic of your song
When you align your Signature Song with a theme or topic, you’re able to create something others can relate to and also provide a great hook to media outlets looking for a creative way to share content!
Perhaps your song is about Mental Health Awareness. Your unique perspective on this topic is worth sharing, so pitch this to your local press outlets in the Month of May and give them something fresh to share during Mental Health Awareness Month.
Try not to force this idea of aligning your Signature Song with a “theme.” Your song should naturally coincide with a topic, but please ensure you’re ready to share in a deeper way. In other words, it’s ok if a song documents your struggles, but if you’re not mentally or emotionally healed from the trauma or experience, it will be hard to empower others as they are overcoming their challenges.
#2: Master your Pitch Strategy
NEWSFLASH! You don’t have to be a Publicist to get press!
Oftentimes, you just need the right pitch strategy. You can start with relationships you’ve already established and ask for referrals. For example, who do you know that has a blog or podcast?
For those cold reach outs, ALWAYS personalize your communication and create a connection that inspires the media outlet to learn more. A Strong “Hook” and email subject line is what will get them to OPEN your email and that’s the first hurdle you want to overcome.
Always be mindful of what is in it for THEM. How can you add value to their audience?
Tip #3: Combine Your Music + Message AT LIVE Group Events
Taking your Signature Song to groups in a live setting is another way to leverage your music release in a creative way. Aligning with groups that hit on the same topic of your song can facilitate opportunities to spark conversation and share your message in a meaningful way. You may not fancy yourself to be a Speaker, but there are many ways you can share your message and music to groups of all sizes who resonate with your experience.
By combining your Signature Song with a Signature Talk, you have a real opportunity to create a unique connection to potential new fans who will truly resonate with your music and your message.
So to recap on 3 KEYS TO CREATING A MOVEMENT WITH YOUR Signature Song:
Identify The Theme Or Topic of Your Song
Master Your Pitch Strategy
Combine Your Music + Message at Live Group Events
Together, we can Create a Movement, ONE.SONG. AT A TIME!
Rooting for you always!
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Brianna Ruelas is a Dallas Based Strategy Consultant for Performing Artists, Speaker, Reality TV Music Coach, Singer-Songwriter and Best Selling Author to Make Reality TV Your Reality: Crush Your Reality Singing Show Audition & Ignite Your Music Career. Most recently, Brianna produced the one and only, Reality Singing Show Summit. As a singer and performer for thirty years, Brianna has studied internationally and performed all genres, from jazz to rock to pop, received a BA in Theatre Arts from Pepperdine University, and spent years honing her musical theatre chops. After graduating college, Brianna departed from the theatre to pursue music as a solo artist and also worked as a commercial voiceover actor. Brianna has fronted her own rock band and experienced the reality television craze in its early days, as a Top 100 finalist on American Idol, Season 4. Brianna's expertise and background as a Singer/Songwriter, Vocal & Performance Coach and Small Business Owner, led her to mentor and consult with indie artists and bands, to help them realize successful careers in music. She is passionate about encouraging others on their journey and aligning them with the Big Picture of their Music Business! Seeking solutions is part of Brianna's DNA. Brianna is a proud Wife and Mother, loves to travel and road trip with her family, while cheering on the Los Angeles Dodger. Think Blue! Follow her on Instagram & Facebook @briannaruelasmusic |
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